Snowboard Addiction - 2017-2018 Snowboard Line
Snowboard Addiction is a Whistler-based company that primarily specializes in snowboard tutorials, with a portion of revenues coming from the sale of in-house designed snowboards. The goal for 2017/2018 design was to reflect the name of the model line – “Rehab.”
Given the modern vision of the company, a combination of words “addiction” and “rehab” brought an idea of a smoke effect. The gas mask, designed using Illustrator software, and colorful smoke around, captured on Sony A7II camera, creates a controversial design that is appealing to young adults; a strong contrast of black and neon colors adds an eye-catching look. Concrete background created through photo manipulations and Photoshop gives a more urbanistic look to the design.
Company Name: Snowboard Addiction Ltd.
- Overall design
- Detailed design
- Color research for bright result on the snow
- Follow-up with the factory
- Sample check-up
Completed by: Ralph de Rechniewski
Start Date: January 2016
Duration: 8 Weeks